Don’t settle for scratchy irritation when you can have buttery-soft bamboo.

Lasting 3 to 5 times longer than cotton, our bamboo underwear is an investment in your wardrobe.

How much cotton is in your wardrobe?

On average, 50-60% of the clothing in a person’s wardrobe is cotton and uses 10,000-20,000 liters of water annually. If the average wardrobe were switched to bamboo, the water usage could be reduced to around 2,000-6,000 liters annually, dramatically cutting water consumption and environmental impact.

Bamboo fabric has been shown to reduce bacterial growth by up to 70% compared to cotton.

Bamboo contains a natural antimicrobial bio-agent called "bamboo kun" that helps inhibit bacteria, fungi, and microbes, making it far more resistant to bacterial growth than cotton.

In contrast, cotton can trap bacteria and moisture, leading to odors and skin irritation. Bamboo’s antibacterial properties make it a more hygienic option for underwear and other clothing items.

Founders Story

  • Q: What inspired you to start a premium apparel company focused on bamboo underwear?

    A: I realized that even high-end brands weren’t delivering the level of comfort or quality I expected in everyday essentials like underwear. There was a clear gap for a product that combined luxury with true comfort.

  • Q: Why did you choose bamboo as the primary fabric?

    A: After extensive research, I discovered bamboo offers unparalleled softness, breathability, and sustainability. It’s the perfect material for people who value comfort and health, without sacrificing luxury.

  • Q: Who is your ideal customer?

    A: Our customers are high achievers—executives, entrepreneurs, and individuals with refined taste—who demand excellence in every detail of their lives, including the essentials they wear daily.

  • Q: What makes your bamboo underwear different from other brands?

    A: Our focus is on creating underwear that not only feels incredibly soft but also aligns with the highest standards of sustainability and durability. We’re combining the best of comfort, style, and eco-conscious materials for a truly premium experience.

  • Q: What drives your passion for this brand?

    A: I believe in the power of feeling confident and comfortable in everything you wear. It’s about more than luxury—it’s about offering a product that enhances our customers’ daily lives in a meaningful way.